Archive for the ‘text message’ tag
The Mobile Imperative in Social CRM
It should have become increasingly difficult to overlook mobile services when deploying enterprise applications for customer facing brands. But it appears not. I still don’t see much integration between Social CRM platforms and text messaging although I do see mobile apps showing up and mobile-friendly platforms like Lithium Mobile. In Africa, apps and mobile-friendly solutions may be important but text-message-driven implementations would be key.
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