The Semacraft Blog

Archive for the ‘Strategy’ Category

Are Kenyan Blue Chips Anti-’Social’?

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Only a measly 22% of companies listed on the Nairobi Stock Exchange have a presence on Facebook. That is despite the fact that there are 1 million Kenyans on that platform alone, the majority accessing it via mobile phone. None of the top 3 companies with a strong presence on Facebook have significant presence on retail shelves. One is a telco, the other a media house and the top company on Facebook is an airline. Read the rest of this entry »

Written by Semacraft Team

February 21st, 2011 at 1:10 am

Have A Very Merry Christmas & A Super New Year!

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Tis the season once again. Family, friends, food & facetime…the four F’s of Christmas. I also think it’s the one season in which social networks are unable to fill the relational void they fill the rest of the year. Nothing can truly replace facetime. That’s why people travel so much at this time of the year and airline ticket prices are at their most expensive.

Merry Christmas!

Make 'face-time' part of your holiday

As we go into 2011, businesses will move from social business experimentation to social business strategy in a bid to mainstream the social web into business operations. But let’s not forget that family, friends and food need facetime to grow. Take your online communities and create offline opportunities for them to strengthen their ties.

We hope to see more of you in offline events in 2011 than ever before.

Have yourself a very merry Christmas and a radically better 2011.

Written by Semacraft Team

December 24th, 2010 at 1:56 pm

Workshop: Using the Internet for Social Change

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Social media, social networking, crowd sourcing and websites/applications that leverage these for a cause are becoming ever so popular. How many of them actually deliver the results the project owners hoped for?

Semacraft's Innovation for the BoP Workshop

Participant's at a previous workshop

Semacraft has organized a workshop facilitated by Muchiri Nyaggah where contextually relevant & actionable skills will be learnt and practiced.  Featuring local bloggers and social media personalities, the workshop will provide participants with an opportunity to learn as well as apply strategic planning skills to develop measurable plans for web strategy.

The Agenda

  • The Internet Landscape (from social media to crowd sourcing and all points in between)
  • Turning visitors into advocates (How to go from casual consumption to active participation)
  • Understanding relational ties & why they matter. (The impact of online relationships on Causes)
  • Platforms for mobilizing citizens (what is available)
  • Niti Bhan, facilitator at the Mobile Services Innovation for the BoP

    Niti Bhan of Aalto Design Factory facilitating a previous workshop.

  • Crafting a plan (putting it all together measurably)
  • Putting It All To Work

Venue: Navigators Complex, Kindaruma road, off Ngong road, Nairobi.

Cost: KSh. 6,500.00 per person

Please click here and register and receive the workshop pack and location map.

Written by Semacraft Team

November 5th, 2010 at 8:33 pm

The Role Of Social Proof At The Bottom Of The Pyramid: A Social CRM Perspective.

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Diffusion of Innovations is a theory that explains how, why and the rate at which new ideas spread through groups of people. I won’t go into the technical details Everett Rogers posited in his works on the subject, but I will provide some of my observations on the opportunities now present on this side of Open Graph for social CRM. I shall distill these further in future posts over the next few weeks.

Everett Roger's Diffusion of Innovation Theory

Diffusion of Innovation

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Written by Muchiri Nyaggah

November 1st, 2010 at 4:35 am

Four Tips on How To Loose Market Share Online

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I am yet to bump into a business that sets up shop but goes out of its way to ensure the reception area is unmanned 24/7.  I’m not quite sure how many are like me, but if I walk in and find no one to serve me, I’ll probably go and not come back. Of course ATM lobbies don’t count.  For consumer-facing businesses, spending time and money planning and putting together a great reception is a no-brainer because we have no problem seeing the relationship between the brick and mortar storefront and our ability to compete and grow.  So why do so many businesses ignore the online storefront they put so much money into designing, building and marketing?

Read the rest of this entry »

Written by Muchiri Nyaggah

October 22nd, 2010 at 4:32 pm

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