The Semacraft Blog

Archive for the ‘Content Strategy’ Category

Are Kenyan Blue Chips Anti-‘Social’?

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Only a measly 22% of companies listed on the Nairobi Stock Exchange have a presence on Facebook. That is despite the fact that there are 1 million Kenyans on that platform alone, the majority accessing it via mobile phone. None of the top 3 companies with a strong presence on Facebook have significant presence on retail shelves. One is a telco, the other a media house and the top company on Facebook is an airline. Read the rest of this entry »

Written by Semacraft Team

February 21st, 2011 at 1:10 am

Have A Very Merry Christmas & A Super New Year!

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Tis the season once again. Family, friends, food & facetime…the four F’s of Christmas. I also think it’s the one season in which social networks are unable to fill the relational void they fill the rest of the year. Nothing can truly replace facetime. That’s why people travel so much at this time of the year and airline ticket prices are at their most expensive.

Merry Christmas!

Make 'face-time' part of your holiday

As we go into 2011, businesses will move from social business experimentation to social business strategy in a bid to mainstream the social web into business operations. But let’s not forget that family, friends and food need facetime to grow. Take your online communities and create offline opportunities for them to strengthen their ties.

We hope to see more of you in offline events in 2011 than ever before.

Have yourself a very merry Christmas and a radically better 2011.

Written by Semacraft Team

December 24th, 2010 at 1:56 pm

Workshop: Using the Internet for Social Change

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Social media, social networking, crowd sourcing and websites/applications that leverage these for a cause are becoming ever so popular. How many of them actually deliver the results the project owners hoped for?

Semacraft's Innovation for the BoP Workshop

Participant's at a previous workshop

Semacraft has organized a workshop facilitated by Muchiri Nyaggah where contextually relevant & actionable skills will be learnt and practiced.  Featuring local bloggers and social media personalities, the workshop will provide participants with an opportunity to learn as well as apply strategic planning skills to develop measurable plans for web strategy.

The Agenda

  • The Internet Landscape (from social media to crowd sourcing and all points in between)
  • Turning visitors into advocates (How to go from casual consumption to active participation)
  • Understanding relational ties & why they matter. (The impact of online relationships on Causes)
  • Platforms for mobilizing citizens (what is available)
  • Niti Bhan, facilitator at the Mobile Services Innovation for the BoP

    Niti Bhan of Aalto Design Factory facilitating a previous workshop.

  • Crafting a plan (putting it all together measurably)
  • Putting It All To Work

Venue: Navigators Complex, Kindaruma road, off Ngong road, Nairobi.

Cost: KSh. 6,500.00 per person

Please click here and register and receive the workshop pack and location map.

Written by Semacraft Team

November 5th, 2010 at 8:33 pm

Customer Engagement: Is the brand engaging back?

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Listening and engagement. Very common terms in the ‘sociosphere’. We may have gotten listening right for the most part but engagement still has a ways to go. Unlike listening, real engagement seems to mean different things to different people making measurement all that more difficult. And probably futile. I do stand to be corrected on that though.

Read the rest of this entry »

Written by Muchiri Nyaggah

August 23rd, 2010 at 12:00 am

Dr Pepper’s Facebook Fiasco May Have Negligible Impact

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Lean Mean Fighting Machine, the UK agency that won Coca Cola’s Dr. Pepper account came up with a wildly risky Facebook campaign. And the executives at Dr. Pepper signed off on it.

Carrying on from a porn(ish) viral video, they created a new campaign using a Facebook app that takes over your status update (if you let it). There was a chance to win £1,000 if you let the app have it’s way and post what promised to be embarrassing status updates under your account. Here’s the story in better detail.

Read the rest of this entry »

Written by Muchiri Nyaggah

July 21st, 2010 at 5:01 pm


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