Saving Money With Your Website
Jesse James Garret of Adaptive Path makes a profound comment in his book ‘The Elements of User Experience’, “Websites exist to serve one of two purposes; to make the company money or to save the company money.”
I know the kind of website that will lose you some money. It’s easy. Here are five ways to do it effectively.
- Have contact details that don’t work
- Have content that is not relevant
- Ensure that you have poor navigation.
- Include enough moving images and flashing text to make users nauseous.
- Do not forget to include one important link that sends visitors to a ‘This page does not exist’ screen.
Here are five equally easy ways to get a site that will help you make some money.
- Make it easy to get in touch with you.
- Include useful information that is regularly updated.
- Make useful information easy to find. And bury the rest (mission, vision et al, users may not really care).
- Respond when visitors fill out the contact form.
- Make it easy for users to share the information they find on your site.
Having a website that is aligned to your goals as a business is important. But it’s not the only thing. Getting the website to work for you means enforcing standards and web governance so that your users enjoy a consistent experience today, next month and next year.
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