Are Brands Social on ‘Social’?
Apparently, not many brands are. I have long argued (ok, maybe only for a year or so) that brands that have a presence in the social media space aren’t necessarily social. Many of them just use social tools to do marketing or PR the same old way.
This article confirms (at least in the UK) my non-scientific research. Setting out to ‘do’ social is not authentic. We have to set out to BE social. Not responding to someone who is obviously talking to you is just plain rude but apparently that hasn’t stopped 43% of the top brands from ignoring tweets completely.
Have a look at this post, very insightful.
Makes me wonder whether brands that aren’t social in social spaces have the cultural capacity within them to deploy Social CRM technology. What do you think?
PS. #scrmpioneer is a great place to join a conversation around Social CRM.
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