Archive for the ‘Emerging Markets’ Category
Apps for Africa: 3 Reasons To Focus on Mobile
MXit's Android App
The iTunes App store has had phenomenal success as a content distribution platform starting with music and then moving into magazines, books and software applications. There are currently more than 300,000 apps on offer on the App store and numerous stories of developers who went on to make millions of dollars from publishing the apps to the store. The App store may have been solely responsible for spawning a whole new sub-sector for application development that wasn’t taken very seriously until then. Read the rest of this entry »
TweetAfrica: Opportunity Awaits
I looked up a Nairobi-based digital strategist Mark Kaigwa last month, smart and insightful, he’s become a voice to listen to on East African social media and internet marketing affairs. Mobile quickly became part of the conversation since internet penetration is still relatively low. In fact, telecommunication companies across the continent have identified data subscriptions as the next frontier for growth as voice revenues decline due to increased competition and regulatory intervention.
TweetRebooting Africa and the Semacraft Team
We thought it was about time that we took a moment to share what has been happening here at Semacraft. Its been an exhilarating year and we’ve only reached the middle of March.
First, Semacraft Consulting Group was invited to write a series on Africa, with a particular focus on the contemporary tech sector by our good friend, Dirk Knemeyer of Involution Studios, Boston. We’ve published four articles already and here they are in order:
TweetAre Kenyan Blue Chips Anti-’Social’?
Only a measly 22% of companies listed on the Nairobi Stock Exchange have a presence on Facebook. That is despite the fact that there are 1 million Kenyans on that platform alone, the majority accessing it via mobile phone. None of the top 3 companies with a strong presence on Facebook have significant presence on retail shelves. One is a telco, the other a media house and the top company on Facebook is an airline. Read the rest of this entry »
TweetIsn’t East Africa Social Enough Yet?
The CIO East Africa ‘Year Ahead’ forum in Nairobi was held yesterday at the Fairmont Norfolk Hotel and local SAP executives, government representatives and local enterpreneur spoke about their predictions for 2011. There were a few surprises and disappointments at the forum. I’ll pick just two.
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