The Semacraft Blog

Africa: Opportunity Awaits

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I looked up a Nairobi-based digital strategist Mark Kaigwa last month, smart and insightful, he’s become a voice to listen to on East African social media and internet marketing affairs. Mobile quickly became part of the conversation since internet penetration is still relatively low. In fact, telecommunication companies across the continent have identified data subscriptions as the next frontier for growth as voice revenues decline due to increased competition and regulatory intervention.

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Written by Muchiri Nyaggah

March 28th, 2011 at 6:52 am

Rebooting Africa and the Semacraft Team

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We thought it was about time that we took a moment to share what has been happening here at Semacraft. Its been an exhilarating year and we’ve only reached the middle of March.

First, Semacraft Consulting Group was invited to write a series on Africa, with a particular focus on the contemporary tech sector by our good friend, Dirk Knemeyer of Involution Studios, Boston. We’ve published four articles already and here they are in order:

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Written by Semacraft Team

March 17th, 2011 at 6:03 pm

Are Kenyan Blue Chips Anti-‘Social’?

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Only a measly 22% of companies listed on the Nairobi Stock Exchange have a presence on Facebook. That is despite the fact that there are 1 million Kenyans on that platform alone, the majority accessing it via mobile phone. None of the top 3 companies with a strong presence on Facebook have significant presence on retail shelves. One is a telco, the other a media house and the top company on Facebook is an airline. Read the rest of this entry »

Written by Semacraft Team

February 21st, 2011 at 1:10 am

Isn’t East Africa Social Enough Yet?

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The CIO East Africa ‘Year Ahead’ forum in Nairobi was held yesterday at the Fairmont Norfolk Hotel and local SAP executives, government representatives and local enterpreneur spoke about their predictions for 2011. There were a few surprises and disappointments at the forum. I’ll pick just two.

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Written by Semacraft Team

February 13th, 2011 at 5:18 pm

Innovating with Meaning: What’s The Incentive?

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It’s really easy to spot innovation sometimes because it fits our pre-conceived notions of what innovation looks like. But innovation can sometimes be spotted in the pedestrian things of life. I use the term ‘innovate with meaning’ a lot and it can seem abstract to some. It simply means “to bring a sense of significance or meaning to peoples’ lives through innovation“. That’s my definition.

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Written by Muchiri Nyaggah

January 13th, 2011 at 11:39 pm

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