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Archive for the ‘CK Prahalad’ tag

The Role Of Social Proof At The Bottom Of The Pyramid: A Social CRM Perspective.

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Diffusion of Innovations is a theory that explains how, why and the rate at which new ideas spread through groups of people. I won’t go into the technical details Everett Rogers posited in his works on the subject, but I will provide some of my observations on the opportunities now present on this side of Open Graph for social CRM. I shall distill these further in future posts over the next few weeks.

Everett Roger's Diffusion of Innovation Theory

Diffusion of Innovation

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Written by Muchiri Nyaggah

November 1st, 2010 at 4:35 am

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