Archive for the ‘dr pepper’ tag
Dr Pepper’s Facebook Fiasco May Have Negligible Impact
Lean Mean Fighting Machine, the UK agency that won Coca Cola’s Dr. Pepper account came up with a wildly risky Facebook campaign. And the executives at Dr. Pepper signed off on it.
Carrying on from a porn(ish) viral video, they created a new campaign using a Facebook app that takes over your status update (if you let it). There was a chance to win £1,000 if you let the app have it’s way and post what promised to be embarrassing status updates under your account. Here’s the story in better detail.
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