Archive for the ‘egroupware’ tag
Simple Social CRM
Social CRM is a fairly new concept. I love Paul Greenberg’s definition of it because it allows me to evaluate vendor offerings. He says (tweetable version) that it’s “a company’s response to the customer’s control of the conversation”.
Any CRM system that still attempts to put customer data in a silo and generate a company-side-only view of the data is obviously a traditional CRM. Read the rest of this entry »
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