Archive for the ‘greenpeace’ tag
Nestle’s Facebook-YouTube-Greenpeace Fiasco – The Lesson for Business
‘…and we can get you on Facebook because social media is big right now!’
That’s some scary advise. But many organisations hear it all the time from their agencies when talking about marketing or website design. No strategy, no governance, just multiple channels where the staff can put out great information about the company and its products. Yippee!
Balderdash! I wouldn’t be surprised if that’s what happened at Nestlé, although I choose to believe they went about it a bit more deliberately (being a multi-national and all). The signs are there to show they have issues with their web governance structures. When their Facebook admin took on some fans in what became a very public and embarrassing spat, a very distressing sign became evident.
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