Archive for the ‘innovation’ tag
Rebooting Africa and the Semacraft Team
We thought it was about time that we took a moment to share what has been happening here at Semacraft. Its been an exhilarating year and we’ve only reached the middle of March.
First, Semacraft Consulting Group was invited to write a series on Africa, with a particular focus on the contemporary tech sector by our good friend, Dirk Knemeyer of Involution Studios, Boston. We’ve published four articles already and here they are in order:
TweetAre Kenyan Blue Chips Anti-‘Social’?
Only a measly 22% of companies listed on the Nairobi Stock Exchange have a presence on Facebook. That is despite the fact that there are 1 million Kenyans on that platform alone, the majority accessing it via mobile phone. None of the top 3 companies with a strong presence on Facebook have significant presence on retail shelves. One is a telco, the other a media house and the top company on Facebook is an airline. Read the rest of this entry »
TweetOur Predictions for 2011
We left this till pretty late but here it is nonetheless; our predictions for which five trends will be big in East Africa this year. Of course we are focusing on social business and innovation for the BoP so there’s no mention of how the referendum in Southern Sudan is going to go 🙂 Enough with the small talk, here we go:
TweetImproving Adoption of Innovation in Emerging Markets.
In a previous post, we looked at the role of social proof in moving innovations from early adopters to the majority at the base of the pyramid. This is a follow-up to that post.
In the West, as in the East, word of mouth can make or break a business. In markets where traditional media is absent or penetration and access to data on products or services is minimal (or absent), word of mouth is the ONLY way for a brand to be known. How can brands use word of mouth to help their innovations cross the chasm?
TweetHow to Innovate Mobile Services for the Bottom of the Pyramid
Those living at the bottom of the pyramid represent the single largest people group in the world. Businesses that successfully innovate services and products for this space often find success.
Semacraft is hosting a workshop in Nairobi on September 4th on ‘How to Innovate Mobile Services for the ‘Bottom of the Pyramid‘.
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