The Semacraft Blog

We thought it was about time that we took a moment to share what has been happening here at Semacraft. Its been an exhilarating year and we’ve only reached the middle of March.

First, Semacraft Consulting Group was invited to write a series on Africa, with a particular focus on the contemporary tech sector by our good friend, Dirk Knemeyer of Involution Studios, Boston. We’ve published four articles already and here they are in order:

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We left this till pretty late but here it is nonetheless; our predictions for which five trends will be big in East Africa this year.  Of course we are focusing on social business and innovation for the BoP so there’s no mention of how the referendum in Southern Sudan is going to go 🙂 Enough with the small talk, here we go:

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It should have become increasingly difficult to overlook mobile services when deploying enterprise applications for customer facing brands.  But it appears not. I still don’t see much integration between Social CRM platforms and text messaging although I do see mobile apps showing up and mobile-friendly platforms like Lithium Mobile. In Africa, apps and mobile-friendly solutions may be important but text-message-driven implementations would be key.

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Those living at the bottom of the pyramid represent the single largest people group in the world. Businesses that successfully innovate services and products for this space often find success.

Semacraft is hosting a workshop in Nairobi on September 4th on ‘How to Innovate Mobile Services for the ‘Bottom of the Pyramid‘.