Archive for the ‘strategy’ tag
Have A Very Merry Christmas & A Super New Year!
Tis the season once again. Family, friends, food & facetime…the four F’s of Christmas. I also think it’s the one season in which social networks are unable to fill the relational void they fill the rest of the year. Nothing can truly replace facetime. That’s why people travel so much at this time of the year and airline ticket prices are at their most expensive.
Make 'face-time' part of your holiday
As we go into 2011, businesses will move from social business experimentation to social business strategy in a bid to mainstream the social web into business operations. But let’s not forget that family, friends and food need facetime to grow. Take your online communities and create offline opportunities for them to strengthen their ties.
We hope to see more of you in offline events in 2011 than ever before.
Have yourself a very merry Christmas and a radically better 2011.
Workshop: Using the Internet for Social Change
Social media, social networking, crowd sourcing and websites/applications that leverage these for a cause are becoming ever so popular. How many of them actually deliver the results the project owners hoped for?
Participant's at a previous workshop
Semacraft has organized a workshop facilitated by Muchiri Nyaggah where contextually relevant & actionable skills will be learnt and practiced. Featuring local bloggers and social media personalities, the workshop will provide participants with an opportunity to learn as well as apply strategic planning skills to develop measurable plans for web strategy.
The Agenda
- The Internet Landscape (from social media to crowd sourcing and all points in between)
- Turning visitors into advocates (How to go from casual consumption to active participation)
- Understanding relational ties & why they matter. (The impact of online relationships on Causes)
- Platforms for mobilizing citizens (what is available)
- Crafting a plan (putting it all together measurably)
- Putting It All To Work
Niti Bhan of Aalto Design Factory facilitating a previous workshop.
Venue: Navigators Complex, Kindaruma road, off Ngong road, Nairobi.
Cost: KSh. 6,500.00 per person
Please click here and register and receive the workshop pack and location map.
Four Tips on How To Loose Market Share Online
I am yet to bump into a business that sets up shop but goes out of its way to ensure the reception area is unmanned 24/7. I’m not quite sure how many are like me, but if I walk in and find no one to serve me, I’ll probably go and not come back. Of course ATM lobbies don’t count. For consumer-facing businesses, spending time and money planning and putting together a great reception is a no-brainer because we have no problem seeing the relationship between the brick and mortar storefront and our ability to compete and grow. So why do so many businesses ignore the online storefront they put so much money into designing, building and marketing?
TweetSocial Experiments: 3 Thoughts On Dipping Your Toes Into The Deep.
Starting a new project can be daunting. The scale of the project is not always what is most daunting but the scale of management’s expectations, or even your own. Social networks have become the foreign lands every brand feels the need to setup an embassy. But how much investment is needed? How do we measure this new thing? Does it have an ROI? What if it fails? These questions, and more, keep many brand profiles on social networks at the experimentation stage for long periods of time. So the young chap who spends inordinately long hours of Facebook gets the job of setting up and managing the profiles and is then left to his devices.
TweetBe Increasingly Accessible or Increasingly Irrelevant
Speaking at a conference in Switzerland in September of 2000, Doc Searls commented that “The most important market place in the history of civilization is designed to value the man on the street. The individual human being.” See the speech here.
In our approach to Social CRM, are we thinking of customers as individual human beings. Are we showing them how much we value them or are we using social technology to treat them like targets? It may be important to determine this early because whilst talking to human beings is normal, talking to targets is just plain weird.
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