The Achilles Heel in Corporate Social Media Strategies.
I had a conversation with a client who was looking to roll out a social media campaign recently. They seemed to have all their bases covered. They had formal authority from management, great sources for content, a team of creatives working on copy and graphics, a monitoring platform…I was quite impressed.
And then I asked, ‘What happens if your Twitter account is hacked and porn related tweets are sent to you 20,000+ followers?’
There was dead silence.
It was only then that I realized how much even we had failed to emphasize this aspect of online security adequately in the recent past.
Do you know what you would do? Does your organization have a policy on how to respond to this type of situations?
Let us know what your Plan A is.
Watch this blog for a social media crisis response strategy uploading real soon.
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