The Semacraft Blog

Archive for the ‘Emerging Markets’ Category

PIVOT25, East Africa’s First Mobile Developer Conference

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PIVOT25 - Nairobi, Kenya. 14 - 15th June, 2011

PIVOT25 is East Africa’s first mobile developer challenge and conference. Happening on the 14 & 15th of June, 2011 the event enjoys the support of Nokia, the World Bank’s infoDev, Google, DEMO and Equity Bank among others. The winner of the challenge will get an opportunity to pitch at DEMO in September 2011. See the press release here.

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Written by Muchiri Nyaggah

May 21st, 2011 at 8:48 pm

Apps for Africa: 3 Reasons To Focus on Mobile

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MXit's Android App

The iTunes App store has had phenomenal success as a content distribution platform starting with music and then moving into magazines, books and software applications. There are currently more than 300,000 apps on offer on the App store and numerous stories of developers who went on to make millions of dollars from publishing the apps to the store. The App store may have been solely responsible for spawning a whole new sub-sector for application development that wasn’t taken very seriously until then. Read the rest of this entry »

Africa: Opportunity Awaits

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I looked up a Nairobi-based digital strategist Mark Kaigwa last month, smart and insightful, he’s become a voice to listen to on East African social media and internet marketing affairs. Mobile quickly became part of the conversation since internet penetration is still relatively low. In fact, telecommunication companies across the continent have identified data subscriptions as the next frontier for growth as voice revenues decline due to increased competition and regulatory intervention.

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Written by Muchiri Nyaggah

March 28th, 2011 at 6:52 am

Rebooting Africa and the Semacraft Team

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We thought it was about time that we took a moment to share what has been happening here at Semacraft. Its been an exhilarating year and we’ve only reached the middle of March.

First, Semacraft Consulting Group was invited to write a series on Africa, with a particular focus on the contemporary tech sector by our good friend, Dirk Knemeyer of Involution Studios, Boston. We’ve published four articles already and here they are in order:

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Written by Semacraft Team

March 17th, 2011 at 6:03 pm

Are Kenyan Blue Chips Anti-‘Social’?

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Only a measly 22% of companies listed on the Nairobi Stock Exchange have a presence on Facebook. That is despite the fact that there are 1 million Kenyans on that platform alone, the majority accessing it via mobile phone. None of the top 3 companies with a strong presence on Facebook have significant presence on retail shelves. One is a telco, the other a media house and the top company on Facebook is an airline. Read the rest of this entry »

Written by Semacraft Team

February 21st, 2011 at 1:10 am

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