The Semacraft Blog

Clay Shirky in his latest post ‘The Collapse of Complex Business Models’ makes a statement I find very important for businesses seeking to keep their audience engaged on the web.

“When ecosystems change and inflexible institutions collapse, their members disperse, abandoning old beliefs, trying new things, making their living in different ways than they used to.”  He describes these ecosystems as complex systems where the system’s principals assume that complexity is an automatic advantage.  It’s a post that’s got me considering how I go about doing business. Read the rest of this entry »

A conflicted business is one pulled in two opposite directions by (apparently) valid desires/objectives.  They aren’t quite sure what to do with themselves.  They know they should engage their online audience better but there’s a gap between what they know and what they do.  Sometimes, to the extent of starting something and then using another to fight it.

Read the rest of this entry »

Jesse James Garret of Adaptive Path makes a profound comment in his book ‘The Elements of User Experience’, “Websites exist to serve one of  two purposes; to make the company money or to save the company money.”

I know the kind of website that will lose you some money. It’s easy. Here are five ways to do it effectively.

1. Have contact details that don’t work
2. Have content that is not relevant Read the rest of this entry »