The Semacraft Blog

Social CRM is, in our opinion, underpinned by an attitude to business. An attitude that genuinely wants to provide customers with extraordinary experiences and actively seeks out ways of doing it consistently and in a scalable way.

Here’s our thought on Social CRM. We call it our one-page manifesto ver 0.1a

Read it here In Honor Of People

Is your brand relevant?

If you’ve been in business a while, it probably is. Otherwise you’d have folded long ago. Now your brand wants to be ‘social’ and blog, tweet and get a Facebook page or YouTube channel. This is now publishing territory. Are you publishing relevant content? Is it all about your product and your brand/business? If you consider the fact that building significant loyal traffic to a blog can take 2 years, is there enough talk about yourself to keep me reading your blog for two whole years?! Read the rest of this entry »

In his article on why brands are becoming media, Brian Sorlis makes a compelling case for why content strategy must be an integral platform on which we build our social media strategy.  Many marketers don’t have a documented content strategy despite aggressively pursuing multiple social media channels as business enablers.  These channels need content that is fresh, relevant and regular.  This means we need a plan.  Like magazines and newspapers, brands now need editors, writers and publishing calendars.

Writers need not be journalists contracted to develop and write articles for the brand on it chosen medium.  They can be staff members who blog about their area of expertise.  They can be brand evangelists who submit articles every so often on their experience with the brand.  They can be anyone!

I agree with Brian on the role Editors are now going to play.  Due to the increasing complexity of communication technology today, Editors need to be the hubs where social media, corporate website, print media and electronic (tv/radio) content generation and distribution meet.  As an absolute necessity, whoever plays the role of Editor (in-house employee or outsourced consultant) will have to be a part of the organisation’s web strategy conversation.

Do you have a documented web strategy? Content strategy? No? What are you waiting for?!