Archive for the ‘muchiri’ tag
The Achilles Heel in Corporate Social Media Strategies.
I had a conversation with a client who was looking to roll out a social media campaign recently. They seemed to have all their bases covered. They had formal authority from management, great sources for content, a team of creatives working on copy and graphics, a monitoring platform…I was quite impressed.
And then I asked, ‘What happens if your Twitter account is hacked and porn related tweets are sent to you 20,000+ followers?’
There was dead silence.
It was only then that I realized how much even we had failed to emphasize this aspect of online security adequately in the recent past.
Do you know what you would do? Does your organization have a policy on how to respond to this type of situations?
Let us know what your Plan A is.
Watch this blog for a social media crisis response strategy uploading real soon.
Let’s Meet At The Tree
In Africa, the image of a group of (usually men) sitting under a tree talking is fairly common. In fact, many villages had a ‘the tree’ where people met to have informal meetings or just impromptu ones. If you were new in the village, you made stopping by the tree one of your priorities (unless there was an invitation only meeting happening). When formal [read Western] education was introduced, it also happened under a tree. At least until the classrooms were put up. Read the rest of this entry »
TweetIs The Corporate Website Dead?
We see ourselves as an agency that designs, monitors and manages our client’s presence on the Internet. The corporate website, I must admit, is almost always the first place we begin. However, for some brands, it isn’t always a practical approach. The way consumers are encountering brands online is changing fast and the corporate website is not necessarily the first place they look. Or the search engines either.
Many consumers rely on what their peers say about the brand on social media platforms or regular word of mouth before they make the decision to check out the website. This means the corporate website is now a last resort location for data (technical specs, pricing, contact info) that the consumer is unable to easily find on their peer networks.
In his post on the Six Pixels of Separation blog, Mitch Joel raises the point on whether the end of large website builds is here. I agree with his perspective that the days when businesses built large websites where everything was centralized and the brand controlled the conversation are largely over. That is why we should be thinking of a brand’s presence on the Internet beyond the corporate website because ‘beyond’ is where the consumer lives.
Of course this means the traditional ways of measuring ROI for online initiatives has to change. Website analytics are now a very inadequate way of measuring a brand’s impact online. Analytics now have to extend beyond website hits to mentions on Twitter & Facebook, views on YouTube and participation of consumers/prospects on other media such as LinkedIn.
Do you think you may be holding on to a dead website?
