Archive for the ‘social crm’ tag
Are Kenyan Blue Chips Anti-‘Social’?
Only a measly 22% of companies listed on the Nairobi Stock Exchange have a presence on Facebook. That is despite the fact that there are 1 million Kenyans on that platform alone, the majority accessing it via mobile phone. None of the top 3 companies with a strong presence on Facebook have significant presence on retail shelves. One is a telco, the other a media house and the top company on Facebook is an airline. Read the rest of this entry »
TweetOur Predictions for 2011
We left this till pretty late but here it is nonetheless; our predictions for which five trends will be big in East Africa this year. Of course we are focusing on social business and innovation for the BoP so there’s no mention of how the referendum in Southern Sudan is going to go 🙂 Enough with the small talk, here we go:
TweetHave A Very Merry Christmas & A Super New Year!
Tis the season once again. Family, friends, food & facetime…the four F’s of Christmas. I also think it’s the one season in which social networks are unable to fill the relational void they fill the rest of the year. Nothing can truly replace facetime. That’s why people travel so much at this time of the year and airline ticket prices are at their most expensive.
Make 'face-time' part of your holiday
As we go into 2011, businesses will move from social business experimentation to social business strategy in a bid to mainstream the social web into business operations. But let’s not forget that family, friends and food need facetime to grow. Take your online communities and create offline opportunities for them to strengthen their ties.
We hope to see more of you in offline events in 2011 than ever before.
Have yourself a very merry Christmas and a radically better 2011.
Improving Adoption of Innovation in Emerging Markets.
In a previous post, we looked at the role of social proof in moving innovations from early adopters to the majority at the base of the pyramid. This is a follow-up to that post.
In the West, as in the East, word of mouth can make or break a business. In markets where traditional media is absent or penetration and access to data on products or services is minimal (or absent), word of mouth is the ONLY way for a brand to be known. How can brands use word of mouth to help their innovations cross the chasm?
TweetThe Role Of Social Proof At The Bottom Of The Pyramid: A Social CRM Perspective.
Diffusion of Innovations is a theory that explains how, why and the rate at which new ideas spread through groups of people. I won’t go into the technical details Everett Rogers posited in his works on the subject, but I will provide some of my observations on the opportunities now present on this side of Open Graph for social CRM. I shall distill these further in future posts over the next few weeks.
Diffusion of Innovation
