Is your brand ‘socially’ relevant?
Is your brand relevant?
If you’ve been in business a while, it probably is. Otherwise you’d have folded long ago. Now your brand wants to be ‘social’ and blog, tweet and get a Facebook page or YouTube channel. This is now publishing territory. Are you publishing relevant content? Is it all about your product and your brand/business? If you consider the fact that building significant loyal traffic to a blog can take 2 years, is there enough talk about yourself to keep me reading your blog for two whole years?!
Me thinks not.
Here’s the truth. Your product’s features, your company’s CSR efforts and your mission/vision are only mildly relevant to me. Some effort has to be made in generating content that keeps me engaged with the brand because of its relevance in my life on a week by week basis.
Do you have an explicit content strategy that caters for relevance?
I think it’s possible to strike a balance between ‘educating’ your clients about your brand (and it’s efforts) and giving them useful information they can use when they step away from the keyboard. What do you think?
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