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Archive for the ‘relevant’ tag

Workshop: Using the Internet for Social Change

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Social media, social networking, crowd sourcing and websites/applications that leverage these for a cause are becoming ever so popular. How many of them actually deliver the results the project owners hoped for?

Semacraft's Innovation for the BoP Workshop

Participant's at a previous workshop

Semacraft has organized a workshop facilitated by Muchiri Nyaggah where contextually relevant & actionable skills will be learnt and practiced.  Featuring local bloggers and social media personalities, the workshop will provide participants with an opportunity to learn as well as apply strategic planning skills to develop measurable plans for web strategy.

The Agenda

  • The Internet Landscape (from social media to crowd sourcing and all points in between)
  • Turning visitors into advocates (How to go from casual consumption to active participation)
  • Understanding relational ties & why they matter. (The impact of online relationships on Causes)
  • Platforms for mobilizing citizens (what is available)
  • Niti Bhan, facilitator at the Mobile Services Innovation for the BoP

    Niti Bhan of Aalto Design Factory facilitating a previous workshop.

  • Crafting a plan (putting it all together measurably)
  • Putting It All To Work

Venue: Navigators Complex, Kindaruma road, off Ngong road, Nairobi.

Cost: KSh. 6,500.00 per person

Please click here and register and receive the workshop pack and location map.

Written by Semacraft Team

November 5th, 2010 at 8:33 pm

Is your brand ‘socially’ relevant?

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Is your brand relevant?

If you’ve been in business a while, it probably is. Otherwise you’d have folded long ago. Now your brand wants to be ‘social’ and blog, tweet and get a Facebook page or YouTube channel. This is now publishing territory. Are you publishing relevant content? Is it all about your product and your brand/business? If you consider the fact that building significant loyal traffic to a blog can take 2 years, is there enough talk about yourself to keep me reading your blog for two whole years?! Read the rest of this entry »

Written by Muchiri Nyaggah

April 27th, 2010 at 3:55 pm

Can You Work For Free?

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Work for free.  It’s a radical concept isn’t it? I posed the question to friend of mine a few hours ago. It was clear by the look on their face that they thought it was an incredulous idea. “Impossible!”, they said.

I’ll put the question to you a little differently.  If all your bills were paid, would you still do what you do? Would your business still go about it’s business the same way? Would you tweet the same stuff? Post the same Facebook updates? Read the rest of this entry »

Written by Muchiri Nyaggah

April 20th, 2010 at 12:57 pm

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