The Semacraft Blog

I had a conversation with a client who was looking to roll out a social media campaign recently. They seemed to have all their bases covered. They had formal authority from management, great sources for content, a team of creatives working on copy and graphics, a monitoring platform…I was quite impressed.

And then I asked, ‘What happens if your Twitter account is hacked and porn related tweets are sent to you 20,000+ followers?’

There was dead silence.

It was only then that I realized how much even we had failed to emphasize this aspect of online security adequately in the recent past.

Do you know what you would do? Does your organization have a policy on how to respond to this type of situations?

Let us know what your Plan A is.

Watch this blog for a social media crisis response strategy uploading real soon.

Social CRM is, in our opinion, underpinned by an attitude to business. An attitude that genuinely wants to provide customers with extraordinary experiences and actively seeks out ways of doing it consistently and in a scalable way.

Here’s our thought on Social CRM. We call it our one-page manifesto ver 0.1a

Read it here In Honor Of People

Strategy is great. I love strategy. I live for strategy. However, without execution strategy is just wishful thinking. A picture of a great product.

Execution is when we go from picture to product and ship it. I think the risk of contracting Paralysis of Analysis for many business owners can be fairly high so a way of getting out of it as early as possible is critical. I have found that these four things help me get out of paralysis and give my strategies life by executing them. Read the rest of this entry »

Is your brand relevant?

If you’ve been in business a while, it probably is. Otherwise you’d have folded long ago. Now your brand wants to be ‘social’ and blog, tweet and get a Facebook page or YouTube channel. This is now publishing territory. Are you publishing relevant content? Is it all about your product and your brand/business? If you consider the fact that building significant loyal traffic to a blog can take 2 years, is there enough talk about yourself to keep me reading your blog for two whole years?! Read the rest of this entry »

Clay Shirky in his latest post ‘The Collapse of Complex Business Models’ makes a statement I find very important for businesses seeking to keep their audience engaged on the web.

“When ecosystems change and inflexible institutions collapse, their members disperse, abandoning old beliefs, trying new things, making their living in different ways than they used to.”  He describes these ecosystems as complex systems where the system’s principals assume that complexity is an automatic advantage.  It’s a post that’s got me considering how I go about doing business. Read the rest of this entry »