The Semacraft Blog

Social CRM is, in our opinion, underpinned by an attitude to business. An attitude that genuinely wants to provide customers with extraordinary experiences and actively seeks out ways of doing it consistently and in a scalable way.

Here’s our thought on Social CRM. We call it our one-page manifesto ver 0.1a

Read it here In Honor Of People

In Africa, the image of a group of (usually men) sitting under a tree talking is fairly common.  In fact, many villages had a ‘the tree’ where people met to have informal meetings or just impromptu ones.  If you were new in the village, you made stopping by the tree one of your priorities (unless there was an invitation only meeting happening). When formal [read Western] education was introduced, it also happened under a tree. At least until the classrooms were put up. Read the rest of this entry »

Is your brand relevant?

If you’ve been in business a while, it probably is. Otherwise you’d have folded long ago. Now your brand wants to be ‘social’ and blog, tweet and get a Facebook page or YouTube channel. This is now publishing territory. Are you publishing relevant content? Is it all about your product and your brand/business? If you consider the fact that building significant loyal traffic to a blog can take 2 years, is there enough talk about yourself to keep me reading your blog for two whole years?! Read the rest of this entry »

Work for free.  It’s a radical concept isn’t it? I posed the question to friend of mine a few hours ago. It was clear by the look on their face that they thought it was an incredulous idea. “Impossible!”, they said.

I’ll put the question to you a little differently.  If all your bills were paid, would you still do what you do? Would your business still go about it’s business the same way? Would you tweet the same stuff? Post the same Facebook updates? Read the rest of this entry »

‘…and we can get you on Facebook because social media is big right now!’

That’s some scary advise.  But many organisations hear it all the time from their agencies when talking about marketing or website design.  No strategy, no governance, just multiple channels where the staff can put out great information about the company and its products. Yippee!

Balderdash! I wouldn’t be surprised if that’s what happened at Nestlé, although I choose to believe they went about it a bit more deliberately (being a multi-national and all).  The signs are there to show they have issues with their web governance structures. When their Facebook admin took on some fans in what became a very public and embarrassing spat, a very distressing sign became evident.

Read the rest of this entry »