Archive for the ‘Strategy’ Category
Is your brand ‘socially’ relevant?
Is your brand relevant?
If you’ve been in business a while, it probably is. Otherwise you’d have folded long ago. Now your brand wants to be ‘social’ and blog, tweet and get a Facebook page or YouTube channel. This is now publishing territory. Are you publishing relevant content? Is it all about your product and your brand/business? If you consider the fact that building significant loyal traffic to a blog can take 2 years, is there enough talk about yourself to keep me reading your blog for two whole years?! Read the rest of this entry »
TweetCan You Work For Free?
Work for free. It’s a radical concept isn’t it? I posed the question to friend of mine a few hours ago. It was clear by the look on their face that they thought it was an incredulous idea. “Impossible!”, they said.
I’ll put the question to you a little differently. If all your bills were paid, would you still do what you do? Would your business still go about it’s business the same way? Would you tweet the same stuff? Post the same Facebook updates? Read the rest of this entry »
TweetSimple Is The New Black
Clay Shirky in his latest post ‘The Collapse of Complex Business Models’ makes a statement I find very important for businesses seeking to keep their audience engaged on the web.
“When ecosystems change and inflexible institutions collapse, their members disperse, abandoning old beliefs, trying new things, making their living in different ways than they used to.” He describes these ecosystems as complex systems where the system’s principals assume that complexity is an automatic advantage. It’s a post that’s got me considering how I go about doing business. Read the rest of this entry »
TweetIs Your Business Conflicted?
A conflicted business is one pulled in two opposite directions by (apparently) valid desires/objectives. They aren’t quite sure what to do with themselves. They know they should engage their online audience better but there’s a gap between what they know and what they do. Sometimes, to the extent of starting something and then using another to fight it.
TweetSaving Money With Your Website
Jesse James Garret of Adaptive Path makes a profound comment in his book ‘The Elements of User Experience’, “Websites exist to serve one of two purposes; to make the company money or to save the company money.”
I know the kind of website that will lose you some money. It’s easy. Here are five ways to do it effectively.
- Have contact details that don’t work
- Have content that is not relevant Read the rest of this entry »
