Our Approach

Our practice is built around a simple principle, 'Put people first'. We help leaders identify new opportunities, develop great innovations and empower people to bring great products & services to market.

We approach the challengers leaders face in from the customer's perspective first. It's the best place to start. For some the customer is an external individual while for others the customer is a member of a different team within the organization. Our approach allows us to bring real value to the enterprise inside and out by finding the pain the users experience and designing better solutions for them.


Our multi-disciplinary teams bring more than just design research to our projects. They bring real world expertise and insights in the industries in which we practice. Semacraft Consulting Partners is currently active in the following industries in Africa.

  • Consumer Goods & Services
  • Education
  • Energy
  • Financial Services
  • Healthcare
  • Public Sector Governance
  • Telecommunications


We have developed proprietary frameworks that help leaders identify areas where opportunities lie and allow great innovation from within their organizations to surface. Our practice allows our clients to continue growing and bringing great innovation to market long after our engagement is closed.