Consumer Product Development

We help our clients develop an intimate view of the customer in order to develop products & services people want.

Having the right technology sometimes is not enough. Building and bringing to market products and services consumers actually want and are willing and able to pay for results in improved bottom lines and growth.


Our practice takes a user-centered approach to the development of new products or new categories of consumer products helping our clients identify new opportunity spaces.


Our multi-disciplinary team brings immediately deployable expertise into projects providing actionable insights to the business problems our business leaders grapple with. Our proprietary tools also provide our clients with deeper insights into the life of the customer in order to improve the chances of adoption for a product developed for Africa.