In highly commodified industries like telecommunications and healthcare, customer experience remains a focus area for differentiation and competitive advantage. Through customer relationship management platforms and a customer-centeric approach to innovation in the users' experience our clients can make every customer contact memorable. Although the constraints of the operating environment in Africa make it nearly impossible to successfully implement many of the social CRM platforms that exist, we have the insights to help organizations achieve the agility and value their western counterparts leverage to grow.
Social networking and social media provide channels to understand your audience and improve their experience with your brand 24 hours a day, 7 days a week all year long. Our practice provides our clients with the edge they need to win in Africa by understanding how social media and social networking is used on the continent and the context within which they must engage their market to succeed.